What is a Meta Description?

What is a Meta Description?

A meta description is an HTML tag that serves as a summary of the content found on a web page. Although it is a common myth that meta descriptions are *most important* when it comes to SEO, they still play a part! The meta description on a page is invisible to users...

Common SEO Myths

Common SEO Myths

There are several common myths and misconceptions about Search Engine Optimization (SEO). It's important to be aware of these myths to avoid falling into practices that may not be effective or could even harm your website's performance. Here are some common SEO myths:...

Why Audience Targeting Matters in SEO

Why Audience Targeting Matters in SEO

You already know the fundamental concept in marketing: if you are talking to everyone, you are effectively talking to no one. This is why targeting your ideal audience with your SEO strategy is crucial! Content Relevance Audience targeting plays a pivotal role in the...

Transitioning from Templates to a Custom Website

Transitioning from Templates to a Custom Website

While website templates can swiftly and cost-effectively launch a website, they impose certain limitations that might hinder business growth and online effectiveness. Wondering if your business is primed for a custom website? Check for these common limitations with...

What is SEO Content Marketing?

What is SEO Content Marketing?

Content marketing and SEO (Search Engine Optimization) are closely related and often work hand in hand to improve a website's visibility and performance in search engine results. Here's how they are interconnected: Quality Content is Key for SEO Search engines,...