Leverage a Visual Hierarchy

Understanding the importance of header fonts and body fonts on a website is necessary in order to help move along visitors to the correct links and information they need, allowing them to make informed purchasing decisions and much more!

You want to use header fonts (larger, bolder fonts) when you want to attract attention to text quickly due to its importance.

The body text will then confirm the importance of its header counterpart, reinforcing the importance with further detail.

The button should then direct the visitor to where they need to go.

Start organizing your social content today

Are you looking for more resources, tips, and tricks? Join my e-mail list and you’ll automatically receive my free Canva “Social Media Calendar” template so you can get your content organized!

Thanks for reading!

I’m CJ and welcome to my blog! I help service based businesses succeed in their online marketing efforts through custom web design, content strategy sessions, VIP Days, and much more!

Meet CJ

Content Marketing Should Be Fun

If you attract and engage with your targeted audience with valuable, relevant, and consistent content — this will drive a more profitable customer action! And we all want that, right?

Learn More

Join the list

You Might Also Like…

How Web Design Impacts Content Marketing

Content Marketing, Web Design

Web design plays a significant role in content marketing effectiveness through user experience, visual appeal, readability accessibility, and conversion optimization. You want to make sure you have...

How Task Management Helps Solo Entrepreneurs Market Smarter

Content Marketing, Resources, Web Design

Many solopreneurs think comprehensive task management systems are overkill for a team of one. But implementing one early lays the groundwork for smooth growth when you eventually scale up! It's...

What is a Meta Description?

SEO, Web Design

A meta description is an HTML tag that serves as a summary of the content found on a web page. Although it is a common myth that meta descriptions are *most important* when it comes to SEO, they...

Why I use Divi for WordPress Design

Resources, Web Design

Divi by Elegant Themes stands out as a powerful WordPress theme and website builder, offering users an intuitive platform to craft visually stunning websites without delving into complex coding. Its...

Why Audience Targeting Matters in SEO

Content Marketing, SEO, Web Design

You already know the fundamental concept in marketing: if you are talking to everyone, you are effectively talking to no one. This is why targeting your ideal audience with your SEO strategy is...

Transitioning from Templates to a Custom Website

SEO, Web Design

While website templates can swiftly and cost-effectively launch a website, they impose certain limitations that might hinder business growth and online effectiveness. Wondering if your business is...